Create Luck in Your Business

Strategies to Attract Customers and Sustain Your Business

In uncertain times, business owners have to get creative about attracting and keeping customers. But many don’t know how to secure their business to continue through economic ups and downs.

Create Luck in Your Business will teach you how to evaluate your business model, marketing and operations, so you can identify opportunities to attract and keep customers. You’ll learn how to establish a business management strategy for growth and sustainability.

What you will learn:

• How to conduct a business audit
  
• Ways to brand your business
• Strategic planning for success
  

As a Career Counselor and Coach with more than 20 years of experience, Markell is ready to serve you. In her work of guiding and mentoring people in search of meaningful careers, she coaches one-on-one and in groups, creates career information resources, and presents educational programs. Her goal is to empower her clients from a place of possibility and abundance.

She is the author of Fast Track Your Career. 2nd Edition and Launch Your Career Transition: 5 Steps to Define Your Next Career Move. Her professional certifications include:

• National Certified Counselor by the National Board for Certified Counselors
• MBTI and Strong Interest Inventory certified by The Myers Briggs Company

Markell understands the dynamics of loss, grief, and restarting a career from her own personal experience, too. She unexpectedly became a widow when her husband, Mark, died suddenly just weeks before their first anniversary. A few months later, she received a brain tumor diagnosis and spent the next year in treatment. After her recovery, she stood at her own crossroads. She had to figure out how to re-establish her employment and re-invent her career.

In addition to her work with Futures in Motion, Inc., Markell is an associate faculty member at Santa Monica College Transfer/Counseling Center and an adjunct career counselor at Cypress College in California. She serves as immediate past- president and Finance Co-Chair of the California Career Development Association; as a volunteer grief group facilitator at New Hope Grief Support Community in Long Beach, California; and on the Board of Directors for the Hope for Widows Foundation.

She received her master’s degree in Counseling from the University of San Diego, and her bachelor’s degree in Sociology from the University of California, Santa Barbara (Go Gauchos!).

Markell’s ultimate desire is for her clients to pursue and achieve their career goals so they can live their best life.