How to Become the Go-To Brand, even During COVID-19 - 03/11/2021 - C0010

Join us as we host a special COVID-19 business remedy session with Theresa M. Lina, author of the newly released bestseller, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It.

Are revenues a challenge right now? Do customers sometimes fail to see what sets your brand apart, pushing your prices (and margins) down? Healthy sales, prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand that customers actively seek out. In the COVID-19 era and beyond, this has become more important to survival than ever.

Theresa will reveal a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed, pragmatic recipe for becoming your market’s Go-To brand, brought to life through fascinating, behind-the-scenes insights from what made the Apollo Space Program a success, plus underdog origin stories from Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.

If COVID-19 has got you down, this session will lift you up. Even the smallest businesses and solopreneurs can use these four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth.

Get ideas for how to reenergize your sales and yourself in the midst of a brutal pandemic and downturn
Find out why most companies and products are even more commoditized than they realize – and how to avoid the commodity trap
Learn why it’s such a struggle to get customers to see what’s so great about your product and how to overcome that
Examine the mistakes that squander limited budgets and how to put those dollars to highest and best use
Discover the factors missing from popular “lean” methodologies that will help ensure broad market adoption and momentum in addition to customer adoption

If you want to have customers flocking to you, even in an economic downturn, this entertaining workshop grounded in extensive research will leave you inspired and help you develop your own plan for becoming the Go-To!

Registration fee: $25