Ideas to Products/Services - 03/25/2021 - C1000 

DURATION: 2 hours

WEBINAR OVERVIEW

Have a great idea for a product or service, want to get it off the ground? Been thinking of launching your idea but don’t know where to start? This webinar can help. SCORENYC certified mentor and marketing expert Tim Contado will walk you through what you need to know before you launch it. Q & A and polls will enable you to ask and answer questions.

The session will give you the steps you need to take before you introduce your new product or service into the marketplace. Topics will include generating ideas for new products/services, testing them before introducing them, and how to have a successful product or service launch.

WHAT YOU WILL LEARN
At the end of the webinar, you will have the knowledge and resources to: 

• Target specific market segments as potential customers, based on identifying and highlighting them
• Identify target customer needs addressed by your ideas
• Define a product idea as it fits your own business goals
• Based on your target market’s characteristics, test your product to see its unique competitive advantage (attribute testing)
• Develop a marketing plan for product launch, including a list of action steps needed to implement it.

WHO SHOULD ATTEND?
Product inventors and “idea” people who want to structure their approach to introducing their product or service, assuring their success.

ABOUT THE SPEAKER

Tim Contado

Tim Contado is a sales and marketing professional with more than 25 years of integrated marketing and sales experience in Rubbermaid, Little Tikes, Nestle, and a number of startups and private companies. Tim graduated from John Cabot University in Rome, Italy with a BBA in Marketing and he got his MBA from Vanderbilt University in Marketing. Tim has been a SCORE mentor since Sept. 2016.

Webinar Fee:  $35

There will be no refunds for this webinar unless SCORE NYC cancels it.