Marketing 101 will explain what marketing is and why it is so important to your business. This course will detail how to develop your marketing strategy and the first steps to executing on that strategy. If your goal is growth, this is the session for you!
Attendees: 1) owners who need to grow beyond referrals, 2) owners that need to build their brand awareness, 3) owners that don't have marketing expertise but need to get exposure for their business
What will be covered:
o Marketing Defined
o Marketing Your Business
o Developing Marketing Strategy
o Marketing Execution
o The Bottom Line
o What Do I Do Now?
Attendee take-aways:
o Why marketing is critical to your overall business plan?
o Understanding why developing a marketing strategy is important
o How to execute on a budget
o Tools to create your marketing strategy
SPEAKER BIO
Alesha Henley is an experienced marketing professional, who has worked at highly branded companies such as Rust-Oleum, Orbitz, Ameritech (now AT&T), Blue Cross Blue Shield, and the St. Louis Regional Chamber. She is also the founder of a Dose of Insight, a marketing strategy and consulting firm.
Alesha drives sales through lead generation and strengthens brand awareness/positioning in both off- and on-line channels, creates compelling sales support materials that drive superior business outcomes. She is a forward thinking leader that uses data and market trends to develop strategies that lead to profitable results. A transformational mentor, who encourages, inspires and motivates people to innovate and create change that helps grow and shape the success of companies.
In all that she does, Alesha strives to make the world a better place for underserved communities. She is an advocate for her community participating in a range of civic organizations that improve the lives of others. Alesha has supported many organizations: active member of Delta Sigma Theta Sorority Inc. and member, Board of Directors for :
You can always expect 100% transparency, commitment to her word, and dedication to her craft.