When

Wednesday, April 28, 2021 from 8:30 AM to 12:30 PM PDT

Where

This is an online event. 

This workshop will be conducted online only, via Zoom. Registered participants will receive an invitation to the Zoom meeting 3 days prior to the event. Please respond to the invitation to confirm your attendance. The invitation will include a link that you should click to join the workshop.

Contact

North Bay Bay SCORE
Sharyn Weiss  
SCORE Chapter 450 East  
sharyn.weiss@scorevolunteer.org  

Finding Customers / Marketing Your Idea (Online) 04/28/2021 - C0450

Generating revenue for any business is all about marketing and sales, and that’s the focus of this workshop. 

 You will learn and discuss:

  • The importance of your business idea
  • The four P’s of marketing your business idea (product/service, price, place and promotion) and why they are important
  • How to identify your target market and reach these prospects, including use of market research to help you
  • How to craft a differentiated marketing message
  • How to develop sales forecasts for your financial projections
  • How to put it all together into a successful marketing plan

Taught by SCORE business professional

Paul HennesseyLeslie William Perttula  – helps clients set up low cost market research including questionnaire design and analysis of results and understanding marketing and market research. He helps clients reach potential customers and retain these customers whether they be local, national, or international, and advises clients on internet marketing: SEO, PPC, social media. Leslie has his B.A. from Williams College, an M.B.A.from UC Berkeley, and a PhD from Golden Gate University.

 

 

 

Business owners are the front line/salesperson for their product or service. AND YET - It may feel scary to talk to unknown people, feeling unsure if your product will interest them, being disheartened when prospects say “no” to your solution. This workshop will help you identify and move past the fear, increase your ease with sales and move to enjoying interactions with potential customers.

 

Some of the Tools and Skills You Will Learn: 

·         Engage prospective clients with ease, comfort and fun!  

·         Qualify your prospect list. 

·         Build a sales campaign to warm up cold leads so that prospects respond to your call. 

Provide you with multiple tools to motivate and move through sales slumps and celebrate sales closures.