Brand Story
More than Logos, Colors & Fonts

John will explain why establishing a "Brand Story" is essential for your business's future success. Dive into why nonvisual brand assets are the most critical part of your brand. The secret is in uncovering the defining moment of purpose that gave way to your business's birth and growth.

Learn the difference between Story and Strategy and how a Story builds the structure for a well-written Vision, Mission & Guiding Principles. All have a long-term effect on your brand's culture and external message in the marketplace.

         Speaker: John Paulsen

An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional strategies. His diverse background includes digital media, web development, SEO/SEM, eCommerce, Social Media Strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing and web strategy offerings for HMG Creative (www.hmgcreative.com), a design and marketing agency in Austin, Texas. He strategically guides clients to find their brand’s purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.