Successful B2B Marketing: Selling Your Idea to Business Buyers
Overview:
If your buyers are companies rather than consumers, you face unique marketing challenges. This workshop will give you practical ideas on how to improve your results.
At this workshop you will learn and discuss:
With more than 30 years of B2B consulting, product development, and sales training experience, Paul is valuable resource for any organization looking to turn its great ideas into profitable customer relationships. He was the top marketing executive in a global consulting firm that implemented sales and negotiation training for major B2B clients such as UPS, Oracle, HP, AT&T, Chevron, and Owens Corning.
Paul has a B.A. and M.A. from the State University of New York, and an M.B.A. from University of California, Berkeley.