Marketing Research Basics

- 06/04/2021 - C0010

Discover the research methods that lead to your business success

About this Event

HOW YOU'LL BENEFIT

If new to marketing research, learn the basics to understand and discuss its potential contribution to your business success
Learn and discuss what specific kinds of marketing research can help launch successful startups and support early stage businesses
Become familiar with the marketing research process/how it works
Increase your ability to justify, or “sell” marketing research in your organization
Discuss a specific business question or challenge you face which marketing research could help address

About the Workshop Presenter: Roger Brooks is an expert in marketing research design. He has implemented highly impactful studies (e.g. Financial Times of London New Product Launch of the Year finalist) for leading digital and social media, technology, and startup organizations for over 25 years. Clients have included Google, Facebook, YouTube, Visa, HP, Pfizer, digital ad agencies, and startup companies.

Roger graduated with honors from the University of Wisconsin-Madison with BA & MBA degrees.

Fee: $25

All SCORE workshops and services are provided on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. All opinions, conclusions, and/or recommendations expressed in workshops are those of the presenters and do not necessarily reflect the views of SCORE or the SBA. SCORE is funded [in part] through a cooperative agreement with the U.S. Small Business Administration.