Selling Your Small Business Services - 05/04/2021 - C1000 

Duration:  2 hours

Webinar Overview

Do you find it difficult to sell the services you provide? Just don’t like doing it?  Especially in a small business, selling is everybody’s job. The good news is that Selling isn’t magic. It’s a set of skills or behaviors that can be learned and practiced. This webinar will help you do just that.

Led by seasoned sales consultant and SCORE NYC mentor Robert Serabin, this session will focus on steps of the Trust-Centered Selling Process. It will offer the opportunity to practice those skills in front of an audience of your peers and the instructor, who will give useful feedback on your ability to incorporate them into your selling approach.

What You Will Learn
At the end of this webinar, you will have the knowledge and resources to: 

• Demonstrate the Trust-Centered Selling Process 
• Identify the features and benefits of your services
• Structure the sales presentation to differentiate your services 
• Use probes to uncover needs
• Summarize (handle objections) and close

Small business owners or sales staff who want to enhance their sales skills.

LISTEN TO WHAT OTHER PARTICIPANTS HAVE SAID ABOUT INSTRUCTOR BOB SERABIN:

• “Excellent Coach”
• “Pleasure to watch a master in action”
• “Appreciate his open style and focus on listening and asking questions”
• “Very good at reducing the fear of selling”

Presenter:  Robert Serabin

Robert Serabin is a Sales and Marketing professional having more than 30 years’ experience in Aerospace, Industrial and Commercial markets. He graduated from Carnegie Mellon University with a BS in Mechanical Engineering. He also holds a MBA from Baldwin Wallace College. He has worked at both large and small companies, including his own consulting company. He has been a Score mentor since June 2014. He is the author of How to Conquer Your Fear of Selling and Close that Deal.