Marketing Your Business & Driving Sales

June 1, 2021 6:30 p.m - 8:00 p.m.

June 2, 2021 6:30 p.m. - 8:00 p.m.

Cost - $25

C0206

The ability to locate, educate, qualify and sell to new customers is a critical skill for most entrepreneurs.  This workshop will first discuss marketing strategies, including product or service pricing, positioning, the difference between features and benefits, and different marketing techniques. It then covers the basics of how to build a solid foundation for sales success using multiple methods and sales models including direct sales, telephone sales and online sales. The instructor will show you how to shorten your sales cycle and motivate prospects to action as well as hire and manage top sales performers.  At the end of this session, you will know how to:

• test your marketing message
• choose the right sales channel
• outline and implement your marketing strategy
• create a sales machine that is consistent and effective.