Trademarks and Trademark Licensing - 06/09/2021 - C1000 

Duration: 2 hours, including Q&A

EVENT OVERVIEW

Need to protect and monetize your brand? Want to learn about licensing and using other brands to grow your business? This webinar is for you.

A company’s brand is one of its most valuable assets. Explore trademarks and trademark licensing, a powerful tool that will help you safeguard it.

Led by two intellectual property attorneys, the webinar will explain what trademarks are, why they are an important asset, and how to protect them. It will delve into trademark licensing and its benefits, risks, legal and business considerations.

WHAT YOU WILL LEARN
At the end of this webinar, you will have the information and resources to:

• Define trademark as contrasted with Intellectual Property
• Describe why trademarks are important
• Discuss how to create a protectable brand, how to best protect it and use the trademark correctly
• Explain what a trademark license is and why parties enter into trademark licenses
• Detail when a trademark license is required
• Spell out the most common legal and business considerations when licensing a trademark as a licensee and licensor
• Communicate the common pitfalls related to trademark licensing and how to avoid them

Business owners, entrepreneurs and start-ups that want to learn how to protect and potentially monetize their brands and license or use other brands to grow their business. No prior knowledge of trademarks, intellectual property or licensing is required.

Presenters:

Laurie Marshall

For over 20 years, Laurie has been counseling clients on trademarks, copyrights and the legal aspects of branding. Laurie was trademark counsel for Major League Baseball for 10 years and continues to represent many MLB clubs, the National Basketball Association and hundreds of small businesses. She speaks regularly on the Legal Aspects of Branding a Small Business at events and conferences throughout the country. She holds a JD from Hofstra University School of Law.

Jed Mullens 

Jed has over 20 years of experience assisting clients with intellectual property, merchandise licensing and technology matters. Before starting his law firm, Jed Mullens Law, in 2010, Jed worked as in-house counsel at a New York-based entertainment company. Before that he worked as an intellectual property and technology attorney for law firms in New York and Silicon Valley.  Jed received his J.D. from the University of Arizona College of Law and an LL.M. in Trade Regulation from NYU.

Webinar Fee: $35

There will be no refunds for this webinar unless SCORE NYC cancels it.