Pricing Strategy Coming Out of the Pandemic

Learn the key components of pricing strategy and tactics with special focus on recent world events and disruptions to the supply chain.

We’ll cover:

Factors determining the market price for goods or services

Recent examples of price shocks and how to identify those in your market

How to go about the price setting and resetting process

Different pricing strategies for different business objectives

A framework for the concept of bundling

Economic topics related to pricing, price sensitivity and etc

How to avoid common pricing mistakes

Presented by Lance Cunningham

Lance is a certified SCORE mentor and volunteer. Lance’s background includes deep experience as an operating executive, corporate development professional, entrepreneur, board member, and advisor in companies serving the industrial, medical device, technology, and healthcare sectors in the U.S. and internationally. He enjoys the process of strategic pricing in both B2C and B2B settings.