Learn the basics of successful paid advertising strategies and how to drive new leads for your business. Online marketing is constantly evolving, which can make it difficult for your business to keep up. In this webinar, we will break down the different paid ad campaigns by platform with best practices you can use to get the most out of your marketing dollars.

You will learn:

• Best platforms to use based on your goals
• Why landing pages can be better than websites
• Differences between search ads and display ads
• When to use product ads, local service as, retargeting ads
• Utilizing analytics to improve results

Instructor: Derek Griego, Senior Digital Marketing Consultant

With over 7 years of online marketing experience, Derek is very knowledgeable about how to leverage the internet and social media to improve how your business shows up online to attract more customers. He will also share successful strategies to gain more consumer reviews and best practices on how to respond, even if they are not all positive. Derek enjoys being able to engage with local business owners, learn their story, and find ways to help them thrive.

All SCORE workshops and services are provided on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. All opinions, conclusions, and/or recommendations expressed in workshops are those of the presenters and do not necessarily reflect the views of SCORE or the SBA. SCORE is funded [in part] through a cooperative agreement with the U.S. Small Business Administration.

Workshop Refund Policy: Refunds can be granted prior to workshop or if the workshop is cancelled. No refunds or access to class material after workshop is held. A credit can be given for a future workshop. Please email sfscore@sfscore.org for assistance.