Marketing Plan 101 - Create Your Roadmap To Success-- 08/03/2021 - C0010 

Are you overwhelmed by all the choices for marketing your business?

Not sure where your time and money would be well spent?

Are you just following what everyone else is doing and hope it works for you too?

If this is you...then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.

A well executed marketing plan will help you:

• Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threat
• Define your target audience with buyer personas
• Develop a budget
• Define your brand with proper visuals and messaging
• Determine your best marketing channels for educating your customers, generating leads, and developing brand awareness.

About the instructor:

Patty Ross has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business.

She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non profits.

Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.

All SCORE workshops and services are provided on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. All opinions, conclusions, and/or recommendations expressed in workshops are those of the presenters and do not necessarily reflect the views of SCORE or the SBA. SCORE is funded [in part] through a cooperative agreement with the U.S. Small Business Administration.

Workshop Refund Policy: Refunds can be granted prior to workshop or if the workshop is cancelled. No refunds or access to class material after workshop is held. A credit can be given for a future workshop. Please email sfscore@sfscore.org for assistance.