As a small business owner, you’ve probably heard of the phrase “Intellectual Property,” or IP. You may think that protecting IP is only something that larger and well-known businesses should worry about. However, that is not true. IP refers to the legal rights to creations of the mind, including ideas, designs, names, slogans and images. Businesses of all sizes should protect their IP to safeguard their assets and create a brand recognizable in the marketplace.
This workshop focuses on three major types of intellectual property (trademarks, trade secrets, and copyrights) and how small businesses can commercialize and protect them.
The goal of the workshop is to provide you with a basic understanding of each type of IP and how you should protect such IP to best grow your business.
Topics Include:
1. What is IP - Trademarks, Trade Secrets, Copyrights
2. How to Gain Protection
3. How to Commercialize
If you have a product, service, idea, or tool that you really believe in, you need to protect it. This IP workshop is designed to give entrepreneurs and small business owners the knowledge and tools necessary to protect the most valuable asset and integrity of their business. This workshop will help you to better identify, understand, protect, and commercialize different types of IP (copyrights, trade secrets and trademarks).
At the end of this workshop, you will be able to:
- Understand the basics of IP, so you can obtain the protection your business needs;
- Recognize how to commercialize and leverage your IP to give you a competitive edge in the marketplace; and,
- Obtain helpful resources and guidance so that you are better prepared to discuss IP with your attorney.
IP protection prevents others from using something identical or similar to your creation, brand or product. Commercializing your IP can also help you create new sources of revenue and make your business more attractive to investors. If you do not invest time and resources to understand IP protection, opportunities, and risks, it will be difficult to achieve your business goals in the long run.
Join us and let us help you get a jump start on protecting your great idea, service, or product.