*This will be a live online workshop via Zoom*

What is the first impression you give when they see your email in their inbox? And when they see your email, what do they do? This powerful workshop takes you step-by-step through the keys to effective email marketing. What it really is and what it isn't, and what it can do for your business.

You will learn the five easy steps you must take to harness the power of your inbox.

• How to grow a healthy list
• Learn to create great content
• Customize a beautiful, mobile-friendly template that matches your brand
• How to get your emails opened
• And tracking your results

In this workshop we will also reveal why regular email doesn't work, insider tips, techniques like automated list building tools, and the design elements that work and those that don't. This workshop will give you the keys to the most effective marketing you can do; email marketing. 

Learn firsthand about various marketing campaigns, track reporting and customer feedback all within the scope of using email marketing as your tool of choice.  It is the Power of the Inbox!


Workshop Fee $25
 

Presented by Astrid Laws Gulley

Astrid Laws Gulley is a certified SCORE mentor and volunteer. She began her business training and consulting career with the Small Business Development Center, a funded program of the Small Business Administration (SBA). Astrid’s business expertise has been valuable in assisting clients with establishing their organizations, writing company policies and procedures, and developing staff. She holds certifications in Instructional Design and Training Management through the International Board of Standards for Training, Performance and Instruction (IBSTPI). Ms. Laws Gulley is also the owner/CEO of Minding YOB Services, LLC. As a SCORE mentor, she has established herself as a “go- to” person for information and education when it comes to Business ownership from A-Z.

Cancellation Policy: 

If you need to cancel you must notify us via email 7 days prior to the workshop date. A confirmation of your cancellation will be sent once it is received. Calling the SCORE Fort Worth office is not acceptable for a cancellation notice. All no-shows or cancellations after 7 days will lose their paid workshop fees. 

All workshop fees must be paid in advance prior to workshop date. For security purposes we will not be able to accept payment for workshops at the door unless workshop is being held at James E. Guinn complex in Fort Worth, TX.  

CANCELLATION NOTICES MUST BE IN WRITING AND EMAILED TO: Jenny Day at ch.admin0120@scorevolunteer.org. Any other means of cancellation will not be accepted.  

SCORE is a resource partner with the SBA 

SCORE is a 501(c)(3) non-profit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for over fifty years. Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000 volunteers, we are able to deliver our services at no charge or at very low cost. 

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.