Why Promotional Products

Promotional products and branded gifts are an effective, time-tested marketing choice in today’s fast-paced business environment. However, not all promotional products will provide the business owner an equal result. Let’s dive deeper into the world of promotional products. We will learn in this workshop about the definition and versatility of branded products. Then, compare them to each other. To do this, we will look at recent consumer research studies highlighting insightful relevant information. This research showcases to us which promotional products are used most, and what makes them “effective”.

Additionally, we will explore promotional products and branded gift sourcing and purchasing tips. The workshop will discuss manufacturing options, decorating choices, product shipping, pricing, and packaging. We will additionally investigate vendor service, choices, and your customer’s experience. This overview will be a positive step to help your business integrate promotional products, a strategic branding medium, into your marketing mix.

Presenter:

Roberta Nadler, Connect the Dots Advertising.