SEO 101 (Search Engine Optimization 101) 

For beginners. Learn what search engine optimization is, why it matters, and all the need-to-know basis to start yourself off right. We will cover how search engines work, the difference between on page (your website) and off page (the search engines) SEO and the important fundamentals and core elements of organic (free) search. While you cannot master SEO overnight, understanding the basics is an essential first step to getting results. We will also cover how to do keyword research, the value (or not) or directories and specialized directories and link building.