Where
This is an online event.
Posting is not a social media strategy. If your social media and emails are not delivering the results you want, find out how to identify the problems and fix them for better and more consistent results.
There can be many reasons why your social media and email metrics reveal disappointing engagement levels and poor click rates. This matters because the more engaged prospects and customers are with you, the more likely they are to buy your products and services and spread the word about you.
Join New York Women in Business for this free webinar. Listen to Kendra Webb-Scott, Founder and Chief Marketing Strategist for Ideazio, explain the dynamics behind engagement and conversion. Find out the things you can do now to get your digital marketing on track to a more successful 2022.
Then sign up for workshops afterwards and drill down into key aspects of digital marketing you should master – finding your audience, mining insights from your own data, and creating compelling content.
Leave inspired and energized.
Thursday, December 9, 2021
3:00-6:00 PM ET
Via Zoom
Register for this webinar and workshops afterwards
The webinar and post-webinar networking are free.
You must register to attend.
Workshops are $20 each.
$10 donations are welcome but not required
Look for links to the webinar in the confirmation email after you register. If you signed up for a workshop,
you will be sent a link shortly before the event.
About Kendra
Kendra is the Founder and Chief Marketing Strategist at 
Ideazio, Inc., where she works with companies to develop and implement customized digital marketing solutions that deliver real results. She currently chairs the NYC Salesforce.com User Group and is an authorized Constant Contact NYC Area Local Expert, where she delivers Email Marketing and Social Media Best Practices workshops. She holds a B.A. in Psychology and American Studies from Columbia University.
The Workshops (4:00-5:00pm)
“Connect With Your Audience” with Lynsie Slachetka, 
Chief Executive Juxtaposition Officer/Founder, aJuxt Media Group (Ajuxt.com)
Are you speaking to the right people at the right places? It’s not about trying to be in the “hottest”, newest, and most popular digital spaces. Know who you want to reach, be where they are, and offer what they seek.
“Create Compelling Content“ with Catherine Ventura, 
Social Media Content Strategist, Venn Diagram
Learn the rules of curation for each social network and play by those rules. Create content that speaks to your audience’s needs, wants, frustrations, aspirations or fears. And do so in a format that leverages the power of each platform.
“Mine Insights From Your Social Media Results” 
with Jennifer Shaheen, Founder & President of Technology Therapy
You are just “spraying and praying” if all you do is pushing out posts, tweets, and emails. Instead of counting followers, focus on the right metrics and use data from your social media and email platforms to inform your 2022 digital marketing strategy.
Want even more?
Free Post-Webinar Networking (5:00-6:00pm)
Stay after the workshops for a stimulating interactive session with peers. Meet in small virtual rooms and make new connections to expand your network. Get a chance to chat, connect and build relationships that will help you and your business.
Register for this webinar, workshops and networking
The webinar and post-webinar networking are free.
You must register to attend.
Workshops are $20 each.
$10 donations are welcome but not required
Look for links to the webinar in the confirmation email after you register. If you signed up for a workshop,
you will be sent a link shortly before the event.
For even more networking, consider signing up for our monthly networking sessions.
Conversations & Connections, sponsored by NAWBO and WeNYC, offers network building in an informal environment, among like-minded professional women and with the focus firmly on building relationships, not firing business cards at each other! This will be about getting to know each other as people not just business owners.
CLICK HERE to learn more.
Did You Know
New York Women in Business has launched its directory of women-owned businesses on its website. Anyone can create a profile for free to search the directory for terrific women-owned businesses and register a business if you have been in business a year. CLICK to find out more and sign up.
Find and follow NYWIB on social media. Check us out on Facebook, YouTube, Instagram, and LinkedIn for videos, practical tips and tools you can use immediately.
Want help from a SCORE mentor?
SCORE mentors are available to discuss your business and help you sharpen your application. CLICK HERE to find a mentor in New York.
