Where to start is the biggest question new business owners have. There is so much to know! So much to learn! And it changes all the time! Do I need a logo? Do I need a website? How and where and how often should I advertise? Which social media platforms should I be using? What other marketing tools can I use, both online and offline? These are just some of the many questions that you need to consider when starting your business.
In this workshop we will provide an overview of social media marketing platforms including advertising options, offline and online marketing, business networking and much more. After this session, you will come away with some free tools to help you develop a realistic plan for marketing your business and making it time and cost effective.
Presenter Heather Turner is a Merrimack Valley Certified SCORE mentor. She spent twenty years cooking professionally and in 2003 started her own business (with the assistance of a SCORE mentor). She currently teaches social media and marketing for small businesses and mentors and co-mentors in the chapter for marketing and social media for startup businesses and for existing businesses who need some help and guidance in the digital age.