When

Thursday, April 24, 2014 from 11:30 AM to 1:30 PM CDT
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Where

Maggiano's Little Italy

The Boulevard Saint Louis #2
Richmond Heights, MO 63117-1122

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Contact

IABC St. Louis
info@iabcstl.org

April IABC Event: Branding a Spin Off: How Mallinckrodt Pharmaceuticals Successfully Branded Itself

Highlights of the presentation include: • How market research can provide valuable data to help drive a branding effort • What it takes to globally launch a new brand to internal and external audiences • Valuable lessons learned by the Mallinckrodt team during the project

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