Thursday, February 23, 2017 from 11:30 AM to 1:30 PM CST
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Maggiano's Little Italy

#2 The Boulevard
Richmond Heights, MO 63117

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IABC St. Louis
IABC St. Louis

Refreshing the Forest Park Forever Brand: A Case Study

When should you consider refreshing a brand? What key steps are essential to developing a ‘perfect’ identity? Join us for a case study in effective branding. Forest Park Forever Strategic Communications Director Stephen Schenkenberg will discuss changing this nonprofit’s image from a grass-roots fundraiser into a steward of a national treasure.

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