Thursday, September 28, 2017 from 8:00 AM to 9:30 AM EDT
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Cincinnati Zoo - TreeTops

3400 Vine Street
Cincinnati, OH 45220

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IABC | Greater Cincinnati

Managing the Fiona Phenomenon

Join us as the Cincinnati’s Zoo’s PR and Communications team explains the ‘why and how’ behind the "Team Fiona" marketing campaign. What attention was planned? What happened organically? How have they managed this barrage of international attention we call the Fiona Phenomenon? Join us on Sept. 28 to learn more.

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