Tuesday, August 28, 2018 from 11:15 AM to 1:00 PM EDT
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Roam Dunwoody

1155 Mount Vernon Hwy NE
Suite 800
Atlanta, GA 30338

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Data-driven Communications: How to Harness Analytics to Drive Business Impact

Over the last ten+ years as digital media has exploded, marketers and communicators alike have been given an opportunity to reach their target audiences in new ways and have a greater understanding of message resonance and behavior change. During this session, we will take you through the process you need to follow in order to harness this data.

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  • (Each ticket purchased at the member price MUST be for a current member only. Any non-member who attends as a guest of a member will still need to register at the non-member rate.)

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Cancellation Policy

  • If your plans change and you can't attend, you may: Transfer your registration to someone else by notifying Kathy Zamora (admin@iabcatl.com) at least an hour before the event and providing the name and email address of the person who will be attending in your place. OR: Get a refund by making your request to Kathy (admin@iabcatl.com) at least two days before the event. Registrants who cancel the day before or the day of the event will be responsible for the full registration fee in order to cover our commitment to our host. We appreciate your understanding.

  • Photography disclaimer: As part of my event registration, I hereby grant permission to the rights of my image and likeness in photographs or video, which may be used in IABC Atlanta chapter communications/promotions, including website and social media.



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