Thursday, January 10, 2019 from 12:00 PM to 1:00 PM EST
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Koffman Southern Tier Incubator

120 Hawley Street
Binghamton, NY 13901

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Fran Pacilio
Greater Binghamton SCORE

"Value Proposition and Positioning Workshop"

This lecture/workshop will explore the relationship between a target customer and the company's value proposition to establish product-market-fit. We will take a look at the meaning of positioning and why it is the necessary starting point for brand identity and the first step in designing a marketing plan. Workshop take away: Worksheet

Registration is closed. This event has already been held.