Friday, January 11, 2019 from 2:00 PM to 3:00 PM EST
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Susan Finn
Susan Finn Online

Create a Mission Statement That Doesn't Suck and Actually Helps You Make Decisions In Your Business

As Greg McKeown says in "Essentialism- The Disciplined Pursuit of Less" : A good mission statement is "both inspirational & concrete, both meaningful & measurable…(It) is one decision that settles 1,000 later decisions.” A clear mission means a clear direction, which leads to easy decision making. All Your Marketing is Rooted in Your Mission.

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