Wednesday, March 11, 2020 from 10:00 AM to 12:00 PM EDT
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SCORE Montgomery County PA - SBA

660 American Avenue
Suite 301
King of Prussia, PA 19406

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Saundra Parker
SCORE Montgomery County PA

Attracting Your Ideal Customer

Getting heard in a crowded digital world is a challenge. To succeed, get laser-focused on who you are trying to reach and the value you provide.

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Resonate With Your Ideal Customer

  • Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

  • In this interactive workshop, you will work on clarifying and refining your audience and the value proposition for your business. Learn best practices and leave with a message that will resonate with your ideal customer.

About the Presenters

  • Donna Botti is the owner of Delos Incorporated in Collegeville, PA. Delos makes the web work for their small business and nonprofit customers by providing websites, digital marketing services, and training. Donna frequently speaks to business organizations on how to get results from digital marketing and writes blogs on the Delos website, www.delosinc.com. Donna is also a certified mentor with SCORE Montgomery County putting together educational workshops for business owners.

  • Bob Clark is a web solutions manager and email coach with Delos Incorporated. Delos has teamed up with Constant Contact, the leading email marketing service, focused exclusively on small-business needs. That means Bob can bring you a proven, powerful and cost-effective way to stay in touch–and stay connected with your customers and prospects.

  • Delos is a Solution Provider for Constant Contact and has consistently earned the All-Star Award for the outstanding marketing results achieved for their customers.

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