Google Analytics 2.0 - Beyond the Basics

Get beyond the basics as we go another level deeper and look at what analytics you should be focusing on and how to apply them to your business. Learn about setting up filters, implementing Goals/Conversions, and understanding reports.

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About Ben Theis. After Google closed their Twin Cities office, Ben Theis combined his knowledge, experience, and passion to create Skol Marketing and help small businesses and nonprofits get found online. Through Skol Marketing, Ben creates websites for his clients, uses his experience from working for Google to perform SEO on his clients� sites, implements online marketing campaigns through the use of SEM and social media, and hosts workshops to educate small business owners on all of the above. Ben has spoken at countless events, small and large, for many business and nonprofit organizations around the country (and even once in Canada!).

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