When

Wednesday, September 29, 2021 from 6:00 PM to 7:00 PM EDT
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Where

Virtual : On Zoom

Contact

Magda L. Drici
Northeastern University
617-373-2788
m.drici@northeastern.edu

How Chinese Companies Are Reinventing the Customer Journey

A China Insights Series Event. George Yip will explain what China is doing in five key stages of the customer journey in retailing and what Western companies can learn, and what they cannot. This talk is based on a new article coming out in Harvard Business Review in the September/October 2021 issue.

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