Wednesday, August 31, 2022 from 10:00 AM to 11:30 AM EDT
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Heather Turner
Merrimack Valley SCORE

Building Customer Personas

Customer personas can provide tremendous value and insight to your business or soon to be business. They can help develop a deeper understanding of customer needs, wants and how to solve those needs and wants. Buyer personas are semi-fictional representations of your ideal customers based on data and research.

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