JOIN US AS WE DISCUSS THE FUEL THAT IGNITES FAD FASHION & HOW IT IS THE FUTURE. A FAD IS A DESIRABLE TREND. IT PROVOKES MUCH ENTHUSIASM AND ENERGY FOR A LIMITED PERIOD AND THEN FADES. CELEBRITIES & INFLUENCERS ENCOURAGE THE CREATION AND THE DEMISE OF ALMOST ALL FASHION FADS TODAY, WHICH DISAPPEAR FROM THE MARKET AS SOON AS THE OBSESSION IS OVER.