Sunday, December 31, 2023 from 9:00 AM to 4:00 PM CST
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Downtown Mercer Wisconsin

5150 N Hwy 51
Mercer, WI 54547

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Mercer Chamber of Commerce
Mercer Area Chamber of Commerce

2024 Loon Day Registration

This HUGE Art & Craft Show, with over 250 vendors, music, entertainment, food and the famous Loon Calling Contest is always on the first Wednesday in August. This year that falls on August 7, 2024.

* Required information

Personal Information

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  • Fee

    Type Fee

Vendor Information

  • What type of item are you selling?

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  • PHOTOGRAPH REQUIREMENTS Application (even for returning exhibitors) must include 2-5 photographs, depending upon your business category. If you sell more than one type of product, photos must be included for each type. You may email digital images to info@mercercc.com or send photographs to Loon Day, 5150N Hwy 51, Mercer, WI 54547. Photos will be returned if you include a self-addressed, stamped envelope. Photo showing product(s) in process of creation (artisan/crafters only) Photo showing your tools and raw materials (artisan/crafters only) Close up photo of you making your product(s) (artisan/crafters only) Photo of finished product(s) (all exhibitors) Photo of your booth display (all exhibitors)

  • REQUESTS: We try to honor requests of returning exhibitors. Special requests will be considered, but not guaranteed. Electricity is not offered!! Placement will be based upon business model/category and seniority, as well as the quality of goods, and a desire to separate exhibitors with similar products. Please let us know about any physical challenges that should be considered when we assign spaces.

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    EXHIBITOR AGREEMENT By answering YES to this agreement, I assume all responsibility for my exhibit and hereby release the Mercer Area Chamber of Commerce and the Town of Mercer from any loss or damage to person or property caused by my operation in connection with Loon Day 2024. I have read the terms of the Mercer Area Chamber of Commerce Loon Day and I understand and agree to comply with the requirements and rules.

Business Information

Things You Should Know

  • THE APPLICATION REVIEW PROCESS: Your application will be reviewed by the Loon Day Committee when all 4 parts (application, payment, Wisconsin Sellers Permit, and photos) are received. You will be notified of your acceptance within 3 weeks of receipt of your completed application. Exhibitors will be selected based upon quality, uniqueness, and diversity. If you are not accepted, you will be given a full refund minus online fee (if applicable). Booth assignments will not be guaranteed until Tuesday, August 6, 2024, although we will make every effort to send them out the last week of July 2024. Application deadline is Wednesday, July 1, 2024. No refunds will be granted after this date.

  • WHEN YOU ARRIVE: Exhibiters may start setting up at 5:00 AM on the day of the event. You MAY NOT set up any earlier and must have all vehicles moved by 8:30 AM. Packets will be brought to you on the day of the event. This packet will include the 2024 map and the 2025 Loon Day Registration form. You may fill this form out and pay the day of the event. Please find Chamber Staff to submit your form. You will be expected to unload your vehicle quickly and then move it to the exhibitor parking area before setting up your entire booth. All vehicles should be removed from the exhibit area by 8:30am and are not allowed back into the area until 4pm. Event staff/volunteers will monitor set-up and take-down. Exhibitors must furnish their own tables, chairs, tents, and display materials. Tents must be secure and able to withstand wind and rain. The setup surface for 95% of the booth spaces is blacktop, asphalt or gravel. Appropriate weights are necessary.

  • APPLICATION CHECK LIST: Payment and photo submission is part of the application process. Your application is not complete, and will not be considered, until your payment, Wisconsin Sellers Permit (s-240 form), and photographs have been received. Complete the entire application. Read and agree to the terms and conditions of participating in Loon Day. These are available on the website MercerLoonDay.com. Full payment made online Required photographs and s-240 form are emailed to info@MercerCC.com or sent by mail.



Payment Method

  • Please make check payable to:
    Mercer Area Chamber of Commerce
    5150N Hwy 51
    Mercer, WI 54547

Payment Summary

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