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Contact:

Mary Thornley 
CAMA 
info@cama.org 
519-389-6552 

When

Friday, October 30, 2020
11:00 AM MDT & CST  / 12:00 PM CDT / 1:00 PM EDT

Add to Calendar 

Where

Your own office 
 

 
 

CAMA Webinar
Speaker:  David Postill, SVP Marketing & Customer Experience at AGI
Topic: "Customer Experience Journey Through Covid-19"

Topic Overview 

 Adapting the customer experience journey amidst Covid-19
o   From finding information to buying, how has Covid-19 changed the way consumers do business
o   How has AGI adapted? What has AGI done?
o   What’s next in optimizing the customer experience journey

Case study - what did we learn from Covid-19
o   Responding quickly and remaining fluid during constant change
o   With virtual events and tradeshows – what is AGI doing to connect with customers?
o   How has Covid-19 changed the way we do business?


About David Postill
David Postill is the SVP Marketing & Customer Experience at AGI.  David provides leadership to all global and local marketing (100+ countries) activities across all AGI divisions.  In addition, he is also responsible for the enterprise digital technology and project management team and directs cross-functional CX across the company.  

Webinar Details

Date:  Friday, October 30, 2020
Time:  11:00 AM MDT & CST / 12:00 PM CDT / 1:00 PM EDT  
Cost:   CAMA Members:  Free;  Non-CAMA Members:  $40 (incl. GST) 

The webinar will be recorded and the recording will be email to all registered participants after the webinar.

NOTE: You'll receive an email from customercare@gotowebinar.com  with the webinar links.

Webinar Sponsor

Thank you to Top Crop Manager for sponsoring the use of the the webinar platform.
  • CX journey during Covid-19 
  •  
    • From finding information to buying, how has Covid-19 changed the way consumers do business 
    • How has AGI adapted? What has AGI done?
    • What’s next in optimizing the CX journey
  • Case study in Fall, what did we learn from Covid-19
  •  
    • Responding quickly and remaining fluid during a time when things are constantly changing 
    • From physical trade shows and events to virtually connecting with our customers – what has AGI done to stand out?
    • How has Covid-19 changed the way we do business? How has it impacted our business
  • Focus on key take-aways
  •  
    • Optimizing CX
    • Importance of creating a fluid marketing strategy to stand out from the crowd
    • Content remains critical; at the end of the day b2b audiences, and end users both rely on content