Where
Desert Healthcare District
1140 N. Indian Canyon Road
Stergios Building 1st Floor Conference Rooms A&B
Palm Springs, CA 92262
Storytelling, Messaging and Media Training for Healthcare Districts
Who Should Attend: Please send 3 people to this workshop. We recommend that your Chief Executive Officer and Board Chair attend, along with anyone else who has responsibility for external communications.
- The importance of telling the Healthcare District story
- How to develop and stick to consistent messaging
- Develop a structure to tell your District’s story
- How to conduct a proactive media and community relations program
- Build visible public champions for your District
- Tips and tools for effective media/social media relations
Workshop Agenda
What’s the Problem?
- Generally negative news coverage
- Member feedback
- No clear Healthcare District definition
What’s the Solution?
- Consistent, strategic messaging
- Recruit and engage supporters to help tell the story
- Get positive stories out to your audience
Making it Happen
- What are Key Messages?
- Messaging – Tips & Tactics
- Messaging practice
Media Relations
- What makes a news story
- District-level media outreach – Tips & Tactics
- Interview practice
Space is limited and pre-registration is required. The registration deadline is Wednesday, July 31, 2013. Please contact me with any questions at leyla.taber@achd.org. We look forward to seeing you at the workshop.
