Successful Email Marketing - Jumstart Your Email Campaigns with Constant Contact

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• The different types of newsletters.

• What to write about and how to consider using images.

• Subject line best practices, and when to send your newsletter.

• How connected email and social media are…they have to be done together.

• What types of additional tools might be useful.

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