Thursday, April 18, 2019 from 11:00 AM to 1:00 PM PDT
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Silicon Valley SCORE 
234 E. Gish Road, Suite 100
San Jose, CA 95112

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Silicon Valley SCORE 
Silicon Valley SCORE 

Capturing the Power of Pricing 


Understanding the correct pricing structure for the products and/or services your business offers can be a daunting task for small  business owners.  There are different pricing strategies which are linked to your business goals and specific product or service plans. Price elasticity, price positioning and common pricing mistakes are discussed. For many small business owners determining the pricing structure for their business products and services is overwhelming.  This class will help business owners to set a realistic pricing structure for their business.

Key Topics:

  • Defining price and the factors determining price
  • Product or service cost analysis
  • Tactical pricing strategies
  • Price Elasticity
  • Pricing mistakes

Learning Outcomes: 

  • different types of tactical pricing strategies; below market pricing, premium pricing, market pricing, image pricing, customer segmentation pricing, penetration pricing, skimming pricing, and several tactical pricing plans.
  • the need to fully understand the cost of their product or service
  •  the importance of understanding competitor pricing
  • common pricing mistakes


Register Now! For last-minute registration, payment at the door is always available using PayPal or Cash.

Registration Information 

Registration Fee: $45.00

Veterans: Free admission is available for this class.  Click Here for details.

Walk-ins: If space allows, you can register at the door and pay via PayPal or cash.

Be sure to complete registration fully. Print out the ticket and bring it to class as proof of payment or save the confirmation email on your mobile device and bring it with you.

Seating is Limited.  This class begins promptly at 11:00AM so please arrive by 10:45AM to sign in and get seated.

If you have trouble registering, send an email to info@svscore.org


About The Course Instructor:

Bill Oakes

Bill has over 25 years of experience as a small business owner in Silicon Valley. BIll's business was focused on small business taxes, bookkeeping, and business planning. Tax preparation, planning, and taxpayer representation, personal financial planning and financial planning seminars were also offered. Clients included: trade contractors, retail, consultants, automotive, restaurant, landlords, real estate entrepreneurs, hair salons, machine shops and more.
Bill can help new and existing small business owners in establishing and analyzing financial systems, including Quickbooks; creating business plans, developing and implementing business goals using his years of experience with previous business owner clients. 
Bill is an EA (enrolled agent) enrolled to represent taxpayers before the IRS .CFP Certified Financial Planner
He has a BA State University of New York Mathematics and Statistics and a MS Boston University Computer Science