GET YOUR ROI:
MEASURE WHAT MATTERS Seminar
plus Awards and Annual Meeting

Thanks to our sponsor, Northeast Delta Dental

Join us for a lively seminar with communications measurement expert KATIE PAINE and find out how to measure social and traditional media, and demonstrate ROI with your marketing mix! 
Then, network with fellow PR professionals, and meet the Yankee Chapter’s Patrick Jackson Award and Summit Award recipients during the chapter’s annual meeting.
 
3:00 p.m.      GET YOUR ROI: MEASURE WHAT MATTERS seminar 
                         Katie Paine, KDPaine & Partners
4:30 p.m.      Annual Meeting & Awards Presentation
5:00 p.m.      Social & Networking – Hors d’oeuvres & cash bar

Attendees are invited to bring their best and favorite collateral pieces from the year to display during the event!

GET YOUR ROI: MEASURE WHAT MATTERS seminar with Katie Payne

We know social media is a significant component of the communications and marketing mix, but can we measure social and traditional media in the same way? Can they be integrated? How do we measure engagement and influence, and show their ROI? Find out how to align your organization’s goals with what makes the customer act at this session with measurement expert Katie Paine.

KATIE DELAHAYE PAINE is CEO of KDPaine & Partners and author of "Measuring Public Relationships: The Data-Driven Communicator's Guide To Measuring Success" and “Measure What Matters.” Paine provides marketers and communications professionals tools, data and information to help them make better business decisions. 

**The first 25 paid registrants will recieve a complimentary copy of Katie Paine's book, MEASURE WHAT MATTERS

For those who don't receive a free copy, Katie's book will be available for sale at the event for a 20% discount.

Location

The event will be held at The Red River Theatres, 11 South Main Street, Concord, NH.  Please go to their website for directions.

Register Today!

$20 for Members
$35 for Non-members
$10 for Students/Interns

 ** To be eligible for a free book, registrations must be completed online and paid either through PayPal or check postmarked no later than June 10.