Hybrid Workshop!

This workshop will be presented in a Hybrid format.  You may attend In-Person at the Shoreview Library, or online via Zoom. Please choose the appropriate link when registering. 

Registration Links:
In-Person Registration
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Shoreview Library
4560 Victoria St N
Shoreview, MN  55126
Zoom Registration
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Wednesday, October 5, 2022 from 12:00 PM to 1:30 PM CDT
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SCORE Twin Cities
There’s no fee for these workshops, however, your tax deductible donation would be most welcome. As a 501 (c) 3 nonprofit with all services delivered on a volunteer basis, we rely on the support of our donors to continue delivering great value to the community. Thank you.  Donate Now
Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.   

Workshop Description

Start with Brand (Win at Marketing)

Marketing is a heavy investment. With all its complexities, it's tempting to "throw stuff at the wall" to see what sticks. But when you have limited resources, this approach can be costly and detrimental. 

Start with Brand is a three-part series designed to help small business owners stop gambling with their time, money, and success. Brand Strategist, Kesha Lien, will lead you through creating a brand blueprint – a strategy-driven approach to eliminating guesswork, making smart decisions, and gaining marketing confidence.  

Learn how to define your unique selling proposition, communicate with your audience, and make sure all of your marketing efforts align with your true north. 

Brand Positioning (Oct 5, 2022): Tackle the behind-the-scenes work that determines your competitive edge.

Messaging & Identity (Nov 2, 2022)Move beyond features and benefits to connect with your audience in meaningful ways.

Design Basics (Dec 7, 2022): Create visual content that communicates your story and amplifies your purpose.

Presented By: Kesha Lien

Kesha Lien is a brand strategist + designer who partners with C-suite executives, marketing professionals, and small business owners to launch, grow, and redefine brands.  

Her no-nonsense, strategy-driven approach is rooted in 20 years of professional experience and lessons learned. In 2018 she founded Brickhouse, a brand strategy consultancy, to change how real-world business leaders apply marketing in theory and practice.