Trade Show Intelligence

Tired of low trade show ROI? In this one-day, hands-on training, learn how to make your next show successful by being better than the rest by helping you form meaningful insights by using competitive intelligence techniques.

Venn Innovation, in partnership with ACADA and Genesis, is bringing world-leading expert, Jonathan Calof, to Newfoundland and Labrador to help you up your game when it comes to trade shows.

Companies will tear down an upcoming trade show in their industry, learn the methods to ensure they pick the right shows, and understand how to develop a system for success for every trade show to help inform your company's ongoing intelligence needs and give you actionable steps going forward.

We will cover how to use trade shows to inform your general intelligence needs, as well as for your sales efforts.

Schedule for the day:

• 8:30am - 9:00am: Coffee and Networking
• 9:00am - 12:00pm: Introduction to Event Intelligence: Selecting a show, pre-show preparations, research and communications
• 12:00pm - 12:30pm: Lunch (please advise if there are any dietary restrictions)
• 12:30pm - 3:00pm: Event Intelligence Execution: What to do at the show, roles and responsibilities, observation plans and checklists. Maximizing the technology available at the show.
• 3:00pm - 3:30pm: Post Show: Making the most of your investment, what to do with everything you have learned
• 3:30pm - 4:30pm: Next steps. Wrap-up.