Shorten Your Sales Cycle – Automate Your Marketing

August 30, 2017

• 9:00 AM to 9:15 AM - Registration and Networking 
• 9:15 AM to 11:00 AM - Shorten Your Sales Cycle - Automate Your Marketing

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Use  them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you:

• Learn the difference between automated messages and autoresponder campaigns
• Decide where autoresponders can help you do better marketing communications
• Understand key actions that trigger emails to be sent
• Identify what steps to take to design effective autoresponder campaigns
• Design the “evergreen content” that works best for your audiences

We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!  

About the presenter

Karen Leonard is the Chief Marketing Officer and co-founder of Innovative Global Vision, Inc. (IGV), a website design and digital marketing company in Ohio.  With over 15 years of experience in the IT field, Karen has a passion for helping small businesses grow and works closely with her extraordinarily talented team of developers, designers and marketing specialists to help small businesses increase profits and build deeper, more profitable relationships through the use of their website and online marketing and productivity tools. 

Karen is also an Akron / Canton BizTV Show host for an online show, “Tips for Turning your Website into a Sales Genie,” and sits on the board as the Marketing Director for a women's networking group in Cleveland.

These educational seminars are just that: educational. Not thinly-disguised sales pitches but workshops designed to help you to grow your business drive traffic to it using the lastest digital marketing techniques. 

• Email Marketing
• Social Media