Ruiz Library Series:
Creating Your Marketing Plan

Workshop presented in English

In this workshop, you'll learn about creating a brand. We will help you identify your competition, target markets, key demographics and consumer behavior. We will also address business to business and business to consumer marketing strategies.

You'll learn how to market your business by doing a competitive comparison, creating a product and services description, developing a pricing strategy, identifying your target markets and channels, outlining a marketing message, and learning sales basics.

About the presenter:

This workshop is facilitated by Carleton Smith, an experienced SCORE volunteer who will help you find a path to grow your business and assess your businesses needs across: management, marketing, sales, finance and operations.