Simple Steps 1 

Description:  This is the first of a 5 step series of programs which will help you start up your own business.  It will focus on the basics of testing your business idea and identifying the key factors of success.  You will learn the fundamentals of formation, organization, marketing, cash flow and funding sources.

Presenter:  Rocco Anselmo spent most of his corporate career as an executive with the Gillette Company.  He worked in the U.S. as V.P. Sales and then moved to an international assignment as G.M. of Operations in Central America.  He moved to Phoenix to become President of Zila Pharmaceuticals.  In 2001 he started his own consulting company concentrating on sales skills and sales management.    

Registration Free