Know Your Customers – Grow Your Business-101 

A Little-Known But Critical Key To Success...

Your customers hold the solution to the age-old business question,  “How do we attract and maintain more customers?”  Attend this Consumer Insights session and all will be revealed.

You will learn:

• How to attract and maintain customer relationships
• How to use Focus Groups and Customer Surveys wisely and economically
• How to ask the right questions of your customers – and how to interpret their answers
• How to employ the art of Brainstorming

Who should attend:

• Any and every business owner who understands that without their customers – they’re out of business.

Presented by Bob Kaden:

Bob Kaden owner of The Kaden Company, a consumer insights company. Previously, he owned and operated Goldring and Company, a major Chicago-area marketing research company. He has conducted over 3,000 research studies for major consumer packaged good companies, direct marketers, retailers and financial service companies. He is author of Guerrilla Marketing Research and MORE Guerrilla Marketing Research. He is co-editor of Leading Edge Marketing Research--21st Century Tools and Practices. He is a Score Mentor and Business Consultant as well as an ASBA Mentor (Arizona Small Business Association).