Wednesday, May 2, 2018 from 6:00 PM to 7:45 PM MST
Add to Calendar 


Scottsdale Public Library, Eureka Loft 
3839 N. Drinkwater Blvd.
Scottsdale, AZ 85251

Driving Directions 


Jim Lavorato 
Greater Phoenix SCORE 

What's Behind Your Logo? - Developing & Nurturing A Brand 

 From Apple-to-Uber to a one-person business - Branding is essential for success.

This workshop delves into the development and management of a Brand. Building a Brand which turns consumer needs into wants is a necessity in today's very competitive business environment.

What will be covered:

  • 7 Step Development of a Brand - Brand  Storytelling & Narratives
  • The Company Vision & the Company Brand - Why They Are One 
  • Developing & Design of a Distinctive Logo  
  • The Brand as 'The Promise' to Engage & Collaborate with Customers
  • Building Brand Equity ....... and more

This workshop is a MUST for anyone owning or planning to open a business!

Parking: Free

About the Presenter: 

Jim Lavorato

 Jim Lavorato currently manages a company associated with the motion picture industry. His past experience includes senior executive postions at a money-center bank, high-tech firm, and consumer products manufacturer. He is also a contributing editor for 'ScreenTrade' magazine and authors a blog on the cinema, 'Cinema Mucho Gusto'.