Friday, September 21, 2018 from 9:00 AM to 1:30 PM MST
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Northern Arizona University 
15451 North 28th Avenue
Room 284
Phoenix, AZ 85053

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Dave McClean 
Greater Phoenix SCORE 

Small Business Education Seminar 

This interactive and informative event will enhance community growth by delivering mentoring and business education services to minority and women-owned business.

Free Event!

Includes Continental Breakfast and Lunch


Session 1:   Top 10 Legal Mistakes That Can Destroy a Business (09:00 – 10:15) 


 When business owners are attempting to grow their  companies, legal issues are often put on the back  burner.  The natural focus is on hiring talented  employees,  securing customers and generating  revenue. Unfortunately, failing to do some basic legal planning can result in costly mistakes, impaired growth and even the untimely collapse of the company.

Topics for this seminar will include (among others):

  • Protecting your corporate shield and your personal assets
  • Why you must have a shareholder or “buy/sell” agreement
  • How to raise capital…legally
  • Protecting your valuable intellectual property
  • Managing key employee issues
  • Reducing the risk of litigation

Brian J. Burt is a Partner with Snell & Wilmer L.L.P., and serves as Chair of the firm’s Emerging Business Group.   He was named to the 2015-2018 Best Lawyers in America, Arizona’s Finest Lawyers, and the 2012-2013 Southwest Rising Stars by Southwest Super Lawyers lists.  Brian is a Harvard educated business lawyer advising entrepreneurs and emerging growth companies in all stages of development, from formation to liquidity. He also represents banks, financial services companies, private investors, and venture capital funds.  His full bio: https://www.swlaw.com/people/brian_burt.

Session 2: AFTER THE APOCALYPSE:  Action Steps Business Owners Must Take Now to Ensure Facebook is Still a Wise Marketing Investment (10:30 – 11:30)

 Now that the Facebook Apocalypse has come and  gone (or is currently in slomotion depending on your  perspective!) what approach should business owners  take with regards to marketing on the platform? Can local businesses still thrive on Facebook?  Or should they abandon Facebook for other strategies?  And if so, what?


  • What we know for sure
  • What Zuckerberg said in early 2018 . . .  and is it really happening?
  • 7 action steps to take now
  • A local business Facebook success story
  • What Facebook’s future might hold

Lynn Ruby delivers dynamic, interactive, information-packedpresentations designed to transform the way participants think about using video, email, and social media to market their business. Her presentations give entrepreneurs and small business owners specific action steps on how to use internet marketing effectively, affordably and efficiently. She has spoken to thousands of business owners, explaining complicated technical and marketing concepts in ordinary, everyday language so they can make clear-minded decisions about what to implement in their business. She is Founder and CEO of The Ruby Marketing Agency, a digital marketing services firm in Arizona; a Certified Solution Provider for Constant Contact; and a regular trainer and presenter for SCORE and the Small Business Development Center.

Working Lunch (11:30 – 12:00) 

Session 3: The Buyer Seller Dance (12:15 – 1:15) 

Frustrated that your salespeople are spending too  much time giving away a lot of information that leads  to nowhere?

  • Worried about not getting enough qualified leads and prospects.
  • Confused as to why prospects delay making decisions or want to think it over?

That is not uncommon. Most sales people never learn how to sell. Instead they learn by trial and error or they wing it. They throw features and benefits in the hopes that something sticks. The problem is that it sometimes it works and most of the time it doesn’t.

  • Identify and change the factors stopping you from meeting your sales goals and the income you desire.
  • Have a step-by-step system that will weed out people who want to “Think-it-over” and “Will get back to you” and move on to the next prospect without having to waste your time and energy giving away Unpaid Consulting.
  • Dramatically increase your number of qualified appointments so you can stop wasting time with deadbeats.
  • Learn simple strategies to make compelling calls, as well as setting up appointments without forcing yourself.
  • Learn how to handle objections before it comes up.
  • Grow your sales faster without discounting your price
  • Take control of your sales cycle so you can start winning without being salesy or pushy
  • Use our 7-step sales process to double your closing ratio guaranteed

Mark Kirstein works with successful business owners to further increase sales. He teaches the use of Sandler’s Selling System and other transformative learning models.