Saturday, February 23, 2019 from 10:00 AM to 1:00 PM MST
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Tempe Public Library 
3500 S Rural Rd
Tempe, AZ 85282

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SCORE Administration 
Greater Phoenix SCORE 
(602) 745-7250 

How to Write Customer Focused Vision and Mission Statements

Do your customers and employees know the aims and values of your business - who you are and what you do?  

Three essential elements of creating and operating an organization are its Vision, Mission, and Guiding Principles. The purpose of this course is to teach and provide you the tools necessary to develop the Vision and Mission Statements and Guiding Principles for your organization.  

What You Will Learn

We will accomplish this utilizing a hands-on approach that walks you step-by-step to fully create these essential pieces of your organization. These are proven methodologies and concepts that Mr. McClean has developed and used time and time again to provide growth and significant returns on investments for numerous organizations around the globe. 


Colonel David R. McClean (Ret) built a career in a variety of roles and industries, mostly in the Federal Government where he conceptualized, planned, and executed numerous multi-million-dollar projects. Most of these projects were based in strategic and operational planning, process improvement (Lean Six Sigma) and the development of policy and workplace education and training curriculum/programs. His proven expertise as a leader, mentor, and facilitator for collaboration with all levels of an organizational hierarchy, has significantly improved organizations bottom line. He is skilled in measuring, assessing, and guiding both individual and organizational knowledge needs by designing and implementing effective management principles and processes. His expertise in Strategic Planning resulted in his international selling book: Strategic Planning: as Simple as A, B, C.