Wednesday, January 22, 2020 from 6:00 PM to 7:50 PM AZ
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Tempe Public Library 
3500 South Rural Road
Tempe, AZ 85282

Driving Directions 


SCORE Administration 
Greater Phoenix SCORE 
(602) 745-7250 

What's Behind Your Logo -

Developing and Nurturing a Brand! 

From Apple-to-Uber to a one-person business -branding is essential for success.

This workshop delves into the development and management of a Brand. Building a Brand which turns consumer needs into wants is a necessity in today's very competitive business environment.

What will be covered:

  • 7 Step Development of a Brand - Brand  Storytelling & Narratives
  • The Company Vision & the Company Brand - Why They Are One 
  • Developing & Design of a Distinctive Logo  
  • The Brand as 'The Promise' to Engage & Collaborate with Customers
  • Building Brand Equity ....... and more

This workshop is a MUST for anyone owning or planning to open a business!

*** Free ***

Free parking


Jim Lavorato

Jim Lavorato currently manages a company associated with the motion picture industry. His past experience includes senior executive postions at a money-center bank, high-tech firm, and consumer products manufacturer. He is also a contributing editor for "ScreenTrade" magazine and authors a blog on the cinema, "Cinema Mucho Gusto."