Google Analytics has so many features that it can seem overwhelming. But it is easy to get started with some key reports that provide value right away. This workshop covers the basics, with examples from a variety of small businesses. See how Google Analytics gives you information about how people interact with your website, and highlights opportunities to increase your business.
Presenter:
Margaret Eastwood
Prior to retirement, Margaret Eastwood was a Vice President at Johnson & Johnson working in medical devices. Earlier she held executive positions at several large corporations, plus she co-founded two startup companies. She has a Ph.D. in computer science.