Street-Smart Marketing: 20 Costly Rookie Mistakes and How to Avoid Them

It’s ironic: You start your own business because there’s something you love doing and do very well, only to find yourself spending most of your time doing something else. Marketing, for example. Between your own lack of marketing experience and, sometimes, vendors more than willing to take advantage of it, you’re vulnerable to making mistakes that can cost you money and opportunity while jeopardizing the growth of your business. This workshop addresses 20 of these mistakes, how to avoid them, and what to do instead.

About the Presenter:

As a copywriter and creative director in New York, Miami, Richmond, and Pittsburgh, Bruce Goldman has won 414 international, national, regional, local and industry awards for outstanding advertising creativity and effectiveness.

He's taught at the School of Visual Arts (New York) and the Virginia Commonwealth University School of Mass Communications (Richmond), co-authored Lean Advertising (2003, Oaklea Press), and has conducted many free marketing workshops as a SCORE volunteer speaker and subject matter expert in Richmond and now Pittsburgh.