Joseph Marion 
Cloud Communications Alliance 


Andaz Napa Valley 
1450 1st St
For Reservations Phone- 1-888-591-1234 and ask for
the Cloud Communications Alliance group rate.
Napa, CA 94559

Driving Directions 


Monday, June 3, 2013 at 12:00 PM PST
Tuesday, June 4, 2013 at 10:00 PM PST

Add to Calendar 

Cloud Communications 2013 in Napa Valley 

Our second quarterly meeting of 2013 will take place in Napa Valley.  We encourage all attendees to come in on Saturday with your significant other and enjoy Napa for weekend.  If they wish to join us for our opening and closing events, we would be happy to extend them a special rate of $150.

Monday, June 3

Noon  – 5 pm The Best of the Best  (Hosting Providers Only)

Join us for a working lunch as we share each other’s  “Best Practices”. Each providers will  be given 10 minutes to share THEIR best practice(s). 

  • Prepare to share a best practice idea that you think would be helpful to others in our industry to advance their business
  • Prepare to share a pitfall you have heard of or encountered that if avoided would help our businesses
  • Prepare to share an area of the business you may want to receive help and ideas from others that we can address in an open forum time period allotted for this purpose.

7:30 pm – 9:30 pm – Welcome Reception for Sponsoring Members (formally known as Vendor Members) and Service Providers.  Registerd spouses (or spousal equivalents) welcome.

Tuesday, June 4

9 am –  9:45 am – General Business session- Membership Committee, Legislative Committee, Nominating Committee, Marketing Committee and other Association reports,  Discussion on Service Provider’s needs, challenges, desires and ways to partner with our Sponsors

9:45 am - 10:15 am Welcome to the newest CCA Sponsor.  Wei Tang from Yealink

10:30 am to 11:30 am – Vertical Market Focus- The Hospitality Industry in the Cloud

Cloud communications is poised for rapid growth in the hospitality industry. SDD's JAZZ Fusion is the pivotal middleware technology supporting the hotelier's shift of guest voice and internet technologies away from the hotel premise and into the cloud. SDD's telecom analysts have developed the investment models used by both hoteliers and their managed services providers to financially justify cloud transitions. Further SDD itself has made a business model transition away from traditional premise-based software revenue models to that of a software as service (SaaS) provider. Ron Tarro, President of SDD, will discuss the transition to cloud for both his company and his hotelier and service provider customers.  He will discuss  the hoteliers motivations in moving telecommunications services to a cloud provider and he will review what he believes are the critical success factors for service providers attempting to access the hospitality industry.

11:30 am to 12:30 PM CALEA-  The FBI is looking at companies that provide hosted communications.  The FBI’s "top priority" in 2013 is to modernize surveillance law so authorities can monitor in real time the Web activities of Americans suspected of committing crimes, the FBI’s general counsel said.  The law, known as the
Communications Assistance for Law Enforcement Act, or CALEA, applies to telecommunications companies.  The CCA has invited the former law enforcement and national security professionals at Subsentio, a nationally-recognized Trusted Third Party, to provide background on CALEA’s application to VoIP and Cloud-based communications and will discuss recent examples of the law enforcement community’s increased vigilance in enforcing its right of direct access to Cloud-based communications networks. Steve Bock, Subsentio President will also detail the road map for service provider compliance through CALEA’s “Safe Harbor” provisions.

12:30 pm to 2:00 PM Lunch Key Note Speaker- Michael Tessler, president and chief executive officer of Broadsoft will focus on the future of Unified Communications and how the growing demand for mobile UC is disrupting, in a positive way, the productivity and efficiency of enterprises.  Mobile Unified Communications frees individuals to work from anywhere, using their preferred communication device, making them more productive.

2:15 pm to 2:45 pm Oracle/Acme  Jonathan Zarkower "Your SBC- The Right Tool for CALEA"


2:15pm  to 4:45 pm Heads of Marketing Meeting from our Members break out to share and learn best practices.

Topics are:

  • Driving Lead Generation - How does each company do lead generation?
  • How do you successfully up-sell / cross sell existing customers?
  • Attacking a particular vertical market that has been successful for most and how do you go about doing that?

Participating Companies:

2:45 pm – 3:15 pm Polycom - Shawn Puddester - Markets and Solutions Review

3:45 pm to 4:45 pm The communications industry is about to undergo more change in the next 3-7  than it has in the last 20-30 years.  New technologies like WebRTC, VoLTE and RCS are about to transform the way
communications work and the way we build systems.  From BYOD, web portals, next generation web site integrated contact centers, CEBP, and collaboration/federation, these technologies will change the enterprise marketin ways we are just now beginning to understand.  

WebRTC will transform the web server/consumer market opening huge new opportunities. With
50 million servers being capable of being communications hosts and 800 million WebRTC devices by the end of 2013 and 3-4 billion by 2016, this technology will transform not only communications, but business, social and geo-political environments. 

This session will cover what these technologies are, their promise for transformation, as well as the issues they raise in teems of security, bandwidth demands, privacy and adoption.  This session will help Cloud Communications providers begin to understand how these transformations will impact current business and open significant new opportunities.

PKE Consulting LLC &
Follow me on twitter @PEdholm

6:00 pm – Dinner at Chimney Rock Winery


 a.  Attendee Fee for Cloud Communications Members- $300 per person
      Attendee Fee for Non-Members - $600 per person

 b.  Spouse or equivalent Fee - $150 per person

Please book your rooms directly with the Andaz Hotel by calling 1-888-591-1234 and ask for the Cloud Communications Alliance group rate.  The group rate is $219.00 per night for an Andaz King, $249.00 per night for Andaz Loft, or $279.00 per night for an Andaz Large King (two beds).

We have reserved a limited number of rooms in each room category.  To get your first choice, please book this as soon as possible.

Register Now!

Click on Register Now! to see the list of Attendee

Craig Jerabeck 5LINX Enterprises, Inc.
David Cuthbert Alteva
Armen Martirosyan BluIP, Inc.
Lucy Martirosyan BluIP, Inc.
Monty Ferdowsi Broadcore
Elvis Tucker BroadSoft
Leslie Ferry BroadSoft 
Katherine Ferguson Callis Communications
Dean Parker Callis Communications
Joe Marion Cloud Communications Alliance
Adrienne DuRant CTI Group
Randy Sorensen CTI Group
Gernot Scheichl Edgewater Networks
Mike Benzian Embrase Business Consulting
Nancy Lisser Embrase Business Consulting
Larry Lisser Embrase Business Consulting
Crisantos Hajibrahim gUnify
Jenni Williams gUnify
Margaret Norton IntelePeer, Inc.
Charles Studt IntelePeer, Inc.
Ron Bialkowski J-Curve Technologies
James Kaiser J-Curve Technologies
Jonathan Zarkower Oracle/Acme Packet
Rebecca Kocks Oracle/Acme Packet
Phil Edholm PKE Consulting LLC
Stu Lerner Polycom
Shawn Puddester Polycom
KIdd Filby Ringcentral
Anna Iosifova Ringcentral
John Marlow Ringcentral
Mikhail Nekorystnov Ringcentral
Brian Cuppett ScanSource Communications
Dina  Tarro SDD, Inc.
Ron Tarro SDD, Inc.
David Walsh Shango
Wendy Walsh Shango
Dave Gilbert SimpleSignal
Ron Ireland SimpleSignal
Michael Sterl
Elizabeth Shea SpeakerBox Communications
Pati Ross Stage 2 Networks
Steve Bock Subsentio
Kristi Brown Telesphere
Clark Peterson Telesphere
Sanjay Srinivasan Telesphere
Mark Iannuzzi TelNet Worldwide, Inc.
Stone Lu Yealink
Wei Tang Yealink
Pablo Wang Yealink